Book The Pandoro Box - The Rise and Fall of the Ferragnez by Selvaggia Lucarelli

(Used - Perfect condition)

Pandoro's Box is the story of the investigation that changed the world of influencers forever, forcing more than one reflection on how dangerous it is, today, to handle a success so incorporeal that it vanishes in a click.

On December 15, 2023, Chiara Ferragni, an internationally renowned fashion influencer at the height of her success, was fined by the Antitrust Authority for unfair commercial practices. The accusation was that of having passed off a commercial operation as a charity initiative intended for the treatment of children with cancer. The fall from the top was rapid and disastrous: her followers felt deceived, the Italian and international press turned their backs on her for the first time, companies interrupted collaborations, the first attempts to repair the damage (the famous video with the gray tracksuit that would become a more viral meme than the “Pensati libera” stole) had even more disastrous effects. The winning Chiara Ferragni, adored by 30 million followers, in an instant, no longer existed. Because in the era of fame decided by likes, you can afford to lose everything, except one thing: your reputation.